We have been in the web conferencing industry for the years now, and based on our experience and regular contacts with the other industry leaders, we have gathered the facts upon the trends that will shape the future of the conferencing services as well as their providers.
1. VOIP is the best
It was a time when we all loved PSTN and hardly thought of
using the VOIP solutions. But looking at the benefits of VOIP in terms of call
features and scalability offered, compared to its costs, traditional PSTN was
bound to be neglected. Also, the demand for VOIP increases year by year and
there is an increase in competition within the industry. This depicts that the
cost of the VOIP conferencing solutions is likely to fall.
2. Intuitive & Exclusive User Experience
Earlier, operating technologies was not that easy. But, now as
we see digital transformation taking place, the enterprises are likely to
improve the user experience part of their products/services. Same is the case
with conferencing services as well. More simple, easy, intuitive and exclusive
user experience has been given priority while developing the conferencing
solutions that will help even the novices to get started with the audio as well
as video conferencing calls.
3. Mobile Web Conferencing
Increasing adoption of smartphones led to the enterprises to
work on digital strategies. This makes it very clear to consider the mobile
generation a game-changer. In fact, Google has also given importance to the
search queries for mobile users with its mobile-first index algorithm. Also, in
our industry, there has been a major usage of mobile conferencing apps within
various organizations. Thus, mobile web conferencing is unavoidable and cannot
be unconsidered. We will definitely see a huge shift with mobile web conferencing
solutions.
4. Visual Conferencing for Multiple Devices
The ability of visual conferencing to take place for multiple
devices with the support of high-quality networks is helping the employees of
the organization to work effectively in order to do their job. The
cost-effectiveness of the video conferencing solutions is making it all
possible.
5. Enterprise-level Conferencing
Digital transformation says that the enterprise should focus to
empower their workforce with various digital media. This will enable them to
work effectively and deliver amazing results. Thus, looking at the benefits of
the video conferencing solutions, enterprises have started adopting
conferencing solutions to take full advantage of the technology and grow the
enterprise as a whole.
6. Collaboration is Becoming a Center of Attraction
Web conferencing has the strong benefit of collaborating with
various teams across one platform. Due to this, enterprises have started saving
their huge investments into traveling. Now, enterprises are looking to host
events, meetings, webinars, demos and share content via web conferencing
services.
7. Combination of Multiple Conferencing Solutions
There are multiple conferencing solution providers in the
industry that offers audio, video, file sharing, collaborative solutions
independently. Taking the advantage of varied solutions, enterprises are seen
buying multiple conferencing solutions from multiple providers. This has made
web conferencing industry, a very competitive one.
8. Content Management within Conferencing Solutions
Like we discussed in the earlier point that audio, video, file
sharing and other collaborative tasks are being combined, their management is
one thing that will need major importance. Web conferencing service providers
will need to work towards managing the content in a way that becomes easily
accessible across the users.
9. Conferencing Packages becoming more favorable
Unified Communications and Collaboration (UCC), as defined by
Gartner, is a combination of communication and collaboration technologies. This
means that the enterprise collaboration providers were least concerned about
the communication technologies. But, now they have also started offering
conferencing packages within UCC. This will again increase the level of
competition this industry has and also will reduce the cost of the services.
10. Hosted Video is in Trend
We have seen enterprises involving into cloud computing to
increase the security level of the data. Conferencing services will also see a
combination with cloud computing that will enhance the communication across the
workforce.
Wrapping Up
Conferencing services are going to see a huge growth based on
the above trends. It is up to a service provider on how to take benefit of
these.
Did you check out HoduConf? HoduConf is a web conferencing software by Hodusoft. Check out its features and facilities that give you a
deeper understanding of the above trends.
