10 Trends Shaping the Future of Conferencing Services

We have been in the web conferencing industry for the years now, and based on our experience and regular contacts with the other industry leaders, we have gathered the facts upon the trends that will shape the future of the conferencing services as well as their providers.

1. VOIP is the best

It was a time when we all loved PSTN and hardly thought of using the VOIP solutions. But looking at the benefits of VOIP in terms of call features and scalability offered, compared to its costs, traditional PSTN was bound to be neglected. Also, the demand for VOIP increases year by year and there is an increase in competition within the industry. This depicts that the cost of the VOIP conferencing solutions is likely to fall.

2. Intuitive & Exclusive User Experience

Earlier, operating technologies was not that easy. But, now as we see digital transformation taking place, the enterprises are likely to improve the user experience part of their products/services. Same is the case with conferencing services as well. More simple, easy, intuitive and exclusive user experience has been given priority while developing the conferencing solutions that will help even the novices to get started with the audio as well as video conferencing calls.

3. Mobile Web Conferencing

Increasing adoption of smartphones led to the enterprises to work on digital strategies. This makes it very clear to consider the mobile generation a game-changer. In fact, Google has also given importance to the search queries for mobile users with its mobile-first index algorithm. Also, in our industry, there has been a major usage of mobile conferencing apps within various organizations. Thus, mobile web conferencing is unavoidable and cannot be unconsidered. We will definitely see a huge shift with mobile web conferencing solutions.

4. Visual Conferencing for Multiple Devices

The ability of visual conferencing to take place for multiple devices with the support of high-quality networks is helping the employees of the organization to work effectively in order to do their job. The cost-effectiveness of the video conferencing solutions is making it all possible.

5. Enterprise-level Conferencing

Digital transformation says that the enterprise should focus to empower their workforce with various digital media. This will enable them to work effectively and deliver amazing results. Thus, looking at the benefits of the video conferencing solutions, enterprises have started adopting conferencing solutions to take full advantage of the technology and grow the enterprise as a whole.

6.  Collaboration is Becoming a Center of Attraction

Web conferencing has the strong benefit of collaborating with various teams across one platform. Due to this, enterprises have started saving their huge investments into traveling. Now, enterprises are looking to host events, meetings, webinars, demos and share content via web conferencing services.

7. Combination of Multiple Conferencing Solutions

There are multiple conferencing solution providers in the industry that offers audio, video, file sharing, collaborative solutions independently. Taking the advantage of varied solutions, enterprises are seen buying multiple conferencing solutions from multiple providers. This has made web conferencing industry, a very competitive one.

8. Content Management within Conferencing Solutions

Like we discussed in the earlier point that audio, video, file sharing and other collaborative tasks are being combined, their management is one thing that will need major importance. Web conferencing service providers will need to work towards managing the content in a way that becomes easily accessible across the users.

9. Conferencing Packages becoming more favorable

Unified Communications and Collaboration (UCC), as defined by Gartner, is a combination of communication and collaboration technologies. This means that the enterprise collaboration providers were least concerned about the communication technologies. But, now they have also started offering conferencing packages within UCC. This will again increase the level of competition this industry has and also will reduce the cost of the services.

Read Blog: How Sales Teams Close More Deals With Video Conferencing

10. Hosted Video is in Trend

We have seen enterprises involving into cloud computing to increase the security level of the data. Conferencing services will also see a combination with cloud computing that will enhance the communication across the workforce.

Wrapping Up

Conferencing services are going to see a huge growth based on the above trends. It is up to a service provider on how to take benefit of these.

Did you check out HoduConf? HoduConf is a web conferencing software by Hodusoft. Check out its features and facilities that give you a deeper understanding of the above trends.